THE BRAND

Welcome to the Cast Fam!

Something we are very proud of.

We are a growing global community of the most passionate anglers blurring the lines and pushing the boundaries of our favovite thing to do - fishing!

Our brand, community and products have been built from the ground up by us from our combined experience on the water. CAST's heritage began in Australia and is deeply rooted in saltwater sports fishing on artificial baits. We love nothing more than the journey of blurring the lines between species and techniques all over the world. This is our culture. This outlook inspired our exciting deep dive into the USA.

Run entirely by a very small team, we take pride in personally having our hands in everything from product design and development, answering any comments, compliments or concerns our supporters have, all the way to the high level, in-house content we produce to educate and inspire both our long standing and future customers.

This is in addition to being personally responsible directly to our network of quality retailers and the relationships that develop through our mutual success. 

We strive to bring something genuinely different, purposeful and quality to our USA Cast Fam, and have a unique experience-based original product range that has proven itself globally from the Great Barrier Reef of Australia, across a range of diverse fisheries from Lake Guntersville, to the Great Lakes and our home turf of Lake Lanier.

We pride ourselves on understanding the individual requirements and success of the Cast Fam. A diverse community where we all come together on our shared passion for making the most of our time on the water.

Our products are a reflection of our personal relationship with the Cast Fam. We've made life-long friendships that extend well beyond fishing while on this journey, and that connection has greatly influenced and supported who we strive to be and our relentless pursuit to produce the best fishing gear we can possibly create and embrace a responsibility push fishing forward.